The 2010 Valero Alamo Bowl will kick off on Wednesday, December 29 at 8 p.m. CST in a nationally televised game on ESPN unopposed from any other college or NFL football games on network television.

This marks the sixth time in the last 10 years the game will be played on December 29 and will be the third Wednesday night kickoff during that timeframe.

“The chance to play unopposed from other games in a prime time slot will again allow the Valero Alamo Bowl to reach the widest audience possible,” said Derrick Fox, Valero Alamo Bowl President/CEO. “The Wednesday kickoff should also work well for people traveling to the game as they can spend both the Christmas and New Year’s weekends at home and enjoy San Antonio during the holiday week.”

Last year’s Valero Alamo Bowl was played on Saturday, January 2 which marked the first time the game was played outside of its traditional December 28-31 window.  That slot did not exist this year as the traditional New Year’s Day bowl games will play Saturday, January 1 and Sunday, January 2 is the last weekend of the NFL regular season.

As a result, this year will be the second 2010 Valero Alamo Bowl with the first being Texas Tech beating Michigan State 41-31 on January 2, 2010 game in front of a sellout crowd of 64,757.

The game earned a 5.6 rating making it the #1 most-watched college bowl game in ESPN history meaning the Valero Alamo Bowl holds three of the Top 6 most-watched slots with the 2006 Alamo Bowl (Texas vs. Iowa) as #2 all-time and the 2005 MasterCard Alamo Bowl (Nebraska vs. Michigan) as #6.

Over the last 17 games, more than one million fans have attended the Valero Alamo Bowl. Factoring in the out-of-town fans, the games have resulted in over $310 million direct economic impact on San Antonio and another $21 million in measurable media exposure from the 100+ million viewers watching the national television broadcasts.

For the first time, this year’s Valero Alamo Bowl will now match-up the #2 selection from the Big 12 and the #1 selection from the Pac-10 after the BCS picks.  This new four year partnership runs through the bowl game following the 2013 season which matches the length of Valero Energy Corporation’s current title sponsorship agreement.

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